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Say hello to Hello Kitty | Wild
🌸 Eva Eeckhout
Hello Kitty is everywhere... If you’ve taken a look at fashion week streets or your social feeds lately, you’ve probably noticed a trend: cute meets couture. And from luxury handbags to high-end runways, Hello Kitty and friends have spent the past five decades proving that a bright red bow belongs everywhere. Even on personal care.
Who is Hello Kitty?
Sanrio launched Hello Kitty back in 1974 on a small vinyl coin purse, and she has been quietly conquering the globe ever since. The secret to her longevity is simplicity: clean lines, a signature red bow, and no mouth. By keeping her face completely open, she acts as a canvas for whatever emotion you bring to her. She is nostalgic for millennials who collected her stationery as kids, and an instant style statement for a new generation. Why does Hello Kitty stay relevant all these years later? Because she never goes out of style.
Introducing our new refill: Fresh Apple
For anyone needing a quick refresher on Hello Kitty lore: her official profile states she stands five apples tall and weighs exactly three apples. She also LOVES eating her mum’s homemade apple pie. So when it came to formulating the scent for this drop, there was really only one choice: an all-new Fresh Apple scent. With notes of red apple and pink geranium, it’s crisp, juicy, and genuinely refreshing.
Cuteness in every swipe, twist, and pop
We usually keep things strictly minimal, but good style is about knowing when to add a bit of wit to your routine. We’ve dressed our sleek cases in Hello Kitty’s signature red-and-white palette. But we didn't stop at just one product; we’ve brought that stylishly sweet look to a full refillable collection of daily essentials. This is personal care that doubles as an accessory. Everything in our Hello Kitty refillable personal care range is single-use plastic free, with zero harsh surprises, and is designed to look good sitting out on your vanity.
Your style has never been expressed so sustainably.
FAQs
Our refillable stick deodorant has 24hr odour protection, 98% natural origin ingredients, vegan and cruelty free. Each scent has a slightly different recipe, but you’ll spot many core ingredients across the board, like tapioca starch,shea butter, cocoa seed butter,sunflower wax and sodium bicarbonate.
Yes, we are proud to say all our products are vegan & cruelty-free and we absolutely never test our products or ingredients on animals.
Antiperspirants temporarily stop sweat with an active ingredient called aluminium salts. It’s a commonly used way of keeping you dry. Aluminium salts come in many varieties – we’ve chosen a gentle and effective type that’s clinically proven to be kind to your skin.
Wild Antiperspirant uses a patented formula, effective in tiny quantities. That leaves loads of space in our blend for 90% natural ingredients including sunflower seed oil -- to nourish and soothe your skin.
